Win customers online
Marketing of goods and services with online shop
Do you want to do online marketing, have an online shop set up?
Contrary to marketing, online marketing refers exclusively to the Internet, but of course it also belongs to the main term marketing.
Online marketing is often also referred to as search engine marketing, since all common search engines also sell advertising to companies in the form of Google Ads or other banners. This creates a win-win situation between the search engine operators and the companies.
Google Ads
Google offers so-called ads as support. For an amount "X", known as the CPC, the entrepreneur can appear on page 1 without having carried out any optimization work on his own Internet presence.
For the click or the forwarding to his website after clicking, the entrepreneur pays this fixed amount, which is calculated according to the amount of monthly search queries in Google and also according to the associated competition. Since a click does not always mean a customer, you have to keep an eye on the cost-profit ratio here, otherwise more could be invested in Google Ads than it generates.
These analyzes are also carried out in search engine marketing (search term analysis).
SEM measures
SEM is search engine marketing that has nothing to do with optimizing your own website but rather with the topic of “ads” and paid mailing campaigns, in which you rent email addresses from address dealers and then advertise them with a template. There could also be paid entries on platforms, the creation of meaningful and high-quality backlinks on websites with the same topic.
SEO measures
SEO is the term used to describe the optimization of one's own website for search terms relevant to one's trade and one's Internet success. (search engine optimization)
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Marketing
Marketing is the number one topic in companies of all kinds today and also in the past. Marketing includes all measures with which a company operates advertising, for example, in order to be able to win new customers and to make its company and its services better known.
Marketing can be used to describe any undertaking that is guaranteed with the continued existence of a company. Recommendations from other customers can play a role here, advertising flyers that are distributed to households, advertising that is placed in newspapers or on the radio or even a banner that has been attached to the company building.
Marketing
Marketing is the number one topic in companies of all kinds today and also in the past. Marketing includes all measures with which a company operates advertising, for example, in order to be able to win new customers and to make its company and its services better known.
Marketing can be used to describe any undertaking that is guaranteed with the continued existence of a company. Recommendations from other customers can play a role here, advertising flyers that are distributed to households, advertising that is placed in newspapers or on the radio or even a banner that has been attached to the company building.