The advantage that results from this is that each of these websites is optimized directly for your services in connection with the respective locations.

Here it is by no means a priority that you can be found easily with your own name, but with the exact offers of your company.

Ergo, if a potential customer is looking for one of your services X in location Y, your page should appear even though your company is not based in this location and also has no branch. This is how you direct the prospective customer to your site and since you also offer goods or services in this location, the customer will also take advantage of your offer.

Especially when creating new homepages, the question arises as to how quickly and sustainably a good ranking in the SERPs can be achieved.

Because a high number of links still plays a major role, even after the constant expansion of the ranking factors, the idea arose of putting entire networks of websites with similar content online at the same time and linking them to one another.

At first glance this seems to work.

However, the success of such search engine optimization only lasts a few days. The reason for this is Google's current practice of indexing. All new content is indexed first. The AI ​​then checks step by step whether indexing all new content makes sense. In the case of almost identical content, this is denied. The consequence is that most of the association falls out of the search results. This means that this approach is no longer worthwhile. This means that the practice of using spinning texts is also a thing of the past.

One of the relatively young ranking factors is trustworthiness. On the first page of the Google SERPs, only websites can be found on which reliable data and facts are named.

Therefore belongs to professional search engine optimization by an internet agency also the indication of the sources from which the data originates.

If no source information is available, the Google algorithms compare the data with, for example, the information on Wikipedia, the Internet Movie Database or the facts mentioned in the articles of leading news agencies.

The ranking factor freshness must also not be ignored in SEO.

Sites with unchanged content will drop in rankings over time. This means that no lasting effect can be achieved with it.

For some time now, the trend in search engine optimization by specialized Internet agencies has been to include FAQs or glossaries that can be expanded at any time. 

Of course, regularly published articles that deal with current topics are even better. Such content is always rewarded by Google with an improvement in the ranking.